Audience builder

What you're trying to accomplish. Useful when the audience is an external customer, the need is unclear, or you want recommendations tailored to a specific outcome.

• BM
  Bill McDermott

  Chairman, President & CEO · Office of the CEO
• GM
  Gina Mastantuono

  President & CFO (also leads Corporate Strategy & Development) · Finance, Strategy & Corporate Development
• AZ
  Amit Zavery

  President, Chief Product Officer & Chief Operating Officer · Product, Engineering, Cloud Infrastructure & UX
• PC
  Pat Casey

  CTO & EVP DevOps / Global Head of Engineering · Engineering, DevOps, Cloud Operations & Advanced Technologies
• JC
  Jacqui Canney

  Chief People & AI Enablement Officer · People & AI Enablement
• CB
  Chris Bedi

  Chief Customer Officer & AI Enterprise Advisor · Customer Office, Chief Transformation Office, Digital Technology & Security
• CF
  Colin Fleming

  EVP & Chief Marketing Officer · Global Marketing & Communications
• JS
  Jon Sigler

  EVP & GM, ServiceNow AI Platform · AI Platform (Now Assist / AI Agents)
• JD
  Joe Davis

  SVP, Platform Engineering & AI Technology · Platform Engineering & AI Technology
• ML
  Matt Lombardi

  Global VP, Customer Experience · Customer Experience (Chris Bedi's org)

Attach a company to tailor recommendations to their buying triggers and evaluation criteria.

Inject internal research as primary-source evidence. The model must cite anything you attach here.

Recommendations will be framed to explicitly advance these. OKRs attached to your selected people surface as suggestions.